Online Dating Tips

Maslow’s hierarchy of needs and conventional wisdom both suggest that love is a fundamental human need. Most people meet their significant others through their social circles or work/school functions. However, these pools can be relatively shallow. In the search for a potential date, more and more people are switching to less traditional methods.

Online dating is really popular. Using the internet is really popular. A survey conducted in 2013 found that 77% of people considered it “very important” to have their smartphones with them at all times. With the rise and rise of apps like Tinder (and the various copycat models) who could blame them.  If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 – 100 times in the span of time that it would take you to interact with one potential date in ‘real-life’.

With the popularity of sites like eHarmony, match.com, OKcupid  and literally thousands of similar others, the stigma of online dating has diminished considerably in the last decade. More and more of us insist on outsourcing our love-lives to spreadsheets and algorithms. According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people. Interestingly, more than 15% of adults say that they have used either mobile dating apps or an online dating site at least once in the past. Online dating services are now the second most popular way to meet a partner.

The popularity of online dating is being driven by several things but a major factor is time. Online dating presents an effective solution to a serious problem.

Browsing profiles isn’t nearly as time-consuming (or daunting) as mixing with people in a social context. Statistics suggest that about 1 in 5 relationships begin online nowadays. It’s estimated that by 2040, 70% of us will have met our significant other online.

The problem with a lot of online dating applications is that they don’t really work. Many are just ‘fad’ applications that squeeze money from punters with no intention of matching you with a suitable partner. Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know.

1. People lie on their online dating profiles

Ok this is hardly an earth-shattering revelation. Well duh, people want to be appealing. Most people probably wouldn’t be surprised to learn that it’s more common for people to lie in their online profile than be completely honest.

A study of over 1,000 online daters in the US and UK conducted by global research agency OpinionMatters founds some very interesting statistics. A total of 53% of US participants admitted to having lied in their online dating profile. Women apparently lied more than men, with the most common dishonesties being about looks. Over 20% of women posted photos of their younger selves. But men were only marginally better. Their most common lies revolved around their financial situation, specifically, about having a better job (financially) than they actually do. More than 40% of men indicated that they did this, but the tactic was also employed by nearly a third of women.